Who are you becoming?

In life, half-time is around age 40...for most of us.

Have you ever wondered if there might be an even better path for your second-half?

**Take the Second-Half Hero^_TM Challenge and access the resources to run your race even stronger!**

Physically - Financially - Spiritually - Relationally - Mentally

Who are you becoming?

In life, half-time is around age 40 for most of us.

**Take the Second-Half Hero^_TM Challenge**

and access the resources to run your race even stronger!

Physically - Financially - Spiritually - Relationally - Mentally

PROBLEM:

We know hope, with insight and action, can make a difference in our homes, workplaces and communities.

However, 70 - 80% Americans self-report that their family life is dysfunctional...leaning toward brokenness.
Less than 1 in 4, or 17% of Americans over 50, are very confident that they can maintain their lifestyle in their second half, with most concerned about outliving their resources.
90% of Americans feel we are in a mental health crisis.
Over 72% of the population is overweight, with over 42% of adults challenged with obesity.
Nearly half of people over 50 say arthritis or joint pain limits their usual activities & decreases their mobility.
Over 5 million children are now care givers for disabled adults, forgoing personal education and careers.
75% of family-owned businesses don't have a formal succession plan.
These facts may be true for our country at large, but they don't have to be the outcome for your household.

SOLUTION:

Awareness
Truth
Support
Accountability

As we get older, our runway for "do-overs" gets shorter, right? It's been said that we each have blind spots and that we can be our own worst enemy. Less said, but written, is that 'victory is won through many advisers'. (Proverbs 24:6) The Second-Half Hero^_TMCampaign is not a coaching program, but an effort to connect households with their community's top advisors for more clarity, solid planning and better outcomes. [References: Transamerica Center for Retirement Studies® (TCRS), CNBC / M&T Bank (2022), National Institute of Diabetes and Digestive and Kidney Diseases (2024), University of Michigan Institute for Healthcare Policy Poll: Aching joints make older adults reach for many forms of pain relief – but health risks could follow (2022) CNN/Kaiser Family Foundation poll, Morningstar (March 2023), Wall Street Journal (May 2024)]